I specialize in solution-based thinking and creating compelling experiences through digital design as well as UX/UI. ​ I am trained as a Graphic and UX/UI designer, initially specializing in packaging design and print media, and later transitioning to digital marketing, social media ad placements, and storytelling. I have over 20 years of experience in consumer empathy and have learned to hone those skills into an effective work structure and creative strategy technique. ​ I possess strong public speaking and storytelling skills, while applying a proactive, creative, passionate, and analytics-driven decision-making approach to every project, bringing strong attention to detail and carefully calibrated knowledge-based decisions. My managerial style is rooted in trust and based on the philosophy of "fair but firm." I am the Creative Director of a performance marketing media company based in the US and have been building the department for nearly 2.5 years. ​ Collaboration is a must, empathy is key, and transparent communication are necessary factors to forge an upward trajectory and foster a healthy, productive work environment. ​ I have a keen ability to identify strengths within individuals and nurture, inspire, and mentor them so they will not only excel within their roles but also thrive personally. ​ A happy team is a productive team!