Here are some quick and dirty social media paid ad concepts I wrote, cast, shot and edited myself. The idea was to have them appear as native to the platform as possible which is why the filming is intentionally amateurish.

We did a lot of research on how to get people to pay attention on social platforms.. We gleaned that a great strategy for our demo was to "trick" them into thinking they are watching organic content, as opposed to an ad (depending on your product or vertical, of course) keeping them invested longer and from instinctively scrolling away as soon as their brain detects paid ad content.